OGA Tabs Rick Rangel as Next CEO
Rick Rangel will serve as the Oregon Golf Association’s Chief Executive Officer, the OGA’s Executive Committee recently announced. Rangel, 41, replaces outgoing CEO Barb Trammell, who retired after serving in the role since 2007.
Rangel spent the last 11 years at the Northern California Golf Association in roles of increasing responsibility overseeing the organization’s membership and growth initiatives.
“Barb Trammell has left a foundation of sustainable success, and I am honored to follow in her footsteps,” Rangel said. “I would like to thank the executive committee for the opportunity to embark on carrying on the rich history of the OGA. I look forward to growing the game and supporting the OGA vision of enriching lifestyles through golf within the communities we serve.”
Rangel most recently served as the NCGA’s Director of Growth, where he comprehensively managed member engagement, acquisition, and retention programs. Additionally, he oversaw all forward-facing communications, revenue-generating marketing, advertising, sales, and membership growth.
Rangel’s expertise with consumer insights and application of data-driven key performance indicators across various channels helped the NCGA reverse a 16-year membership decline. He is well-versed in brand and agency management, spanning business-to-consumer, business-to-business, e-commerce, and Software as a Service industries within the golf landscape and allied golf association community.
“We were fortunate to have a deep pool of very qualified candidates interested in this position,” said Jeff Allen, President of the OGA Executive Committee. “We are thrilled to name Rick as our next CEO. The search committee was very impressed with his industry knowledge, business background, leadership style and enthusiasm for the job.”
A seasoned team leader, Rangel fostered cross-departmental relationships to help maximize engagement and participation across the NCGA's rules and competition, handicap, membership, and customer service teams.
Skilled in database system management and integrations, Rangel has enhanced the association’s efficiency by sourcing and implementing a new CRM platform that unifies customer service, communications, marketing, and sales functions.
Rangel's impact on the industry goes beyond his work with the NCGA. He spearheaded the implementation of an Association Management System for the NCGA that the International Association of Golf Administrators (IAGA) later adopted. In addition, Rangel is also a key member of the USGA-AGA Club Task Force.
Prior to his time with the NCGA, he worked in the banking industry at JP Morgan Chase, where he held both banking and financial advisor roles.
Rangel, who graduated from Purdue University in 2004 with a bachelor’s degree in political science, will begin his new role on July 11. He and his wife, Jenna, are parents to twins, Sienna Marie and Sofia Raquel.